Capture leads, feedback, and insights—without leaving your academy

Learn the difference between marketing forms and course forms, the available question types, and where forms can be used across your school.

Support article: Getting started with forms

Create lead capture forms for pages and campaigns, and start collecting prospect data inside LearnWorlds.

Support article: Create marketing forms | Capture leads using a marketing form

Add a form inside a course to collect learner input, preferences, feedback, and more—without using graded assessments.

Support article: Create a form learning activity

Add sections, question types, and richer widgets to build forms that match your goals and brand experience.

Support article: Add and customize form questions

Embed or link existing Google Forms in your courses when you need to keep an external workflow.

Support article: Create and analyze surveys using Google Forms

Create custom checkout/order forms to collect additional buyer details (eg company info, VAT ID, address, or internal references) during the purchase flow.

Support article: Create custom order forms

Review submissions from both course forms (learning activities) and marketing forms, including viewing individual answers, exporting results (CSV/XLS), and managing entries (eg deleting responses).

Support article: Review course & marketing forms responses

Set up a qualification form to gather customer insights right after signup/login, control where/when it appears, optionally allow skipping, tag users based on answers, and review/filter/export responses.

Support article: Collect customer feedback

A survey builder is a tool that helps you create surveys and forms to collect information from people. This may be feedback, preferences, onboarding details, or satisfaction scores. 

It’s used to capture structured data (not just comments) so you can analyze results, segment audiences, and make better decisions (eg improve a course, qualify leads, reduce churn, or measure training impact).

• Form: Used to collect information (lead capture, registration, consent, onboarding details). Often transactional.
• Survey: Used to measure opinions/experience (CSAT, NPS, course feedback, pulse checks). Often evaluative.
• Questionnaire: A broad term—basically “a set of questions.” It can function like a form or a survey depending on the goal.

Use a survey when you want perceptions or context (satisfaction, needs, blockers, expectations, self-reported confidence). Use an assessment/quiz when you want to measure knowledge or skill (right/wrong answers, scoring, certification readiness).

A practical rule to remember is: surveys capture “how someone feels/needs,” and assessments capture “what someone knows/can do.”

Check out LearnWorlds’ Assessment Builder.

NPS (Net Promoter Score) measures loyalty by asking: “How likely are you to recommend us to a friend or colleague?” on a 0–10 scale.

• Promoters: 9–10
• Passives: 7–8
• Detractors: 0–6

NPS = % Promoters − % Detractors (result ranges from -100 to +100). It’s best used with a follow-up question like: “What’s the main reason for your score?”

Generally, it’s a good idea to aim for:

• 3–5 questions for high-response surveys (NPS, quick feedback, post-lesson pulse)
• 5–10 questions for course evaluations or onboarding (if tightly relevant)

Make sure to keep it short, group related questions, and avoid “nice-to-have” items. If you need more detail, consider conditional logic so respondents only see questions that apply to them.

The easiest-to-complete formats usually perform best:

• Multiple choice / single-select (fast decisions)
• Rating scales (1–5 or 1–7)
• Likert scales (Strongly disagree → Strongly agree)
• Short text (use sparingly for “why?”)
• Dropdowns (good for long lists)

Use open-ended questions strategically (1–2 max) to capture the “why” without tanking completion rates.

CSAT (Customer Satisfaction Score) measures how satisfied someone is with a specific experience—like a course, module, support interaction, or onboarding step. Typically, it’s asked as: “How satisfied were you?” on a 1–5 (or 1–7) scale.

Use CSAT when you want a quick quality signal tied to a moment in the journey (eg right after completing a lesson or finishing a live session).

Conditional logic shows or hides questions based on someone’s previous answer. Use it when you want surveys to feel shorter and more relevant for your learners. 

For example:

• If someone answers “Beginner,” show beginner-specific follow-ups
• If someone gives a low score, ask what went wrong
• If someone selects a role/department, show role-based questions

It improves completion rates and gives you cleaner, more actionable data.

Segmentation means grouping people based on what they tell you. This way, you can personalize content, messaging, and offers. 

Common segments you can use are the following:

• Role (manager, individual contributor, student, customer)
• Goal (certification, onboarding, upskilling, troubleshooting)
• Skill level (beginner/intermediate/advanced)
• Intent (ready to buy vs researching)
• Risk (low satisfaction / low engagement)

Once segmented, you can tailor follow-ups (emails, course paths, bundles, coaching invites) to each user group.

A strong lead qualification form focuses on the minimum info needed to route someone correctly without creating friction. 

Common high-performing questions include the following:

• Who are you? role, company (optional for B2B)
• What are you trying to achieve? goal / desired outcome
• What’s your context? current situation, team size, experience level
• What do you need next? preferred solution (course, demo, call)
• Timing & urgency (now / this month / later)
• Budget range (optional, but useful for sales-led funnels)

Use multiple choice questions where possible and keep it to 5–8 fields for best completion rates.

To create a survey in LearnWorlds, open the Forms & Survey Builder, choose a template or start from scratch, add your questions (and optional conditions), then publish it on a website page or inside a course as a learning activity. You can view responses and iterate anytime from the dashboard.

Marketing forms are built to capture and qualify leads across your pages and campaigns. Course forms are added inside courses as learning activities to collect learner input and feedback (without grading like an exam).

Yes. You can generate on-brand forms and surveys quickly, then customize the flow and fields further—no coding needed.

Explore all LearnWorlds features.

LearnWorlds supports a wide range of question types (including file uploads) to help you collect richer data than basic multiple-choice or text-only surveys.

You can place forms on your website pages or add them directly into a course as a form learning activity, so you can collect lead or learner input exactly where it matters.

Yes. You can use ready-to-use consent-style forms and customize them to reflect your policies and requirements.

You can manage forms and surveys from a single dashboard, view responses, and make edits quickly without having to rebuild everything.

Yes. You can embed or link Google Forms using an external activity, or switch to LearnWorlds’ built-in form builder if you want everything managed inside your school.

LearnWorlds includes forms and surveys across all plans, but some advanced form capabilities vary by tier.

Our platform offers the following pricing plans:

• Starter: $29/mo (includes essential question types)
• Pro Trainer: $99/mo
• Learning Center: $299/mo
• High Volume & Corporate: custom pricing

Here’s what is included across plans:

• Lead generation forms (templates to collect emails)
• NPS surveys (available in Learning Center/Corporate, to collect customer feedback)
• Qualification forms (to collect demographics/firmographics/goals after signup)
• Course Form Builder (20+ question types, file uploads, webcam capture, templates, AI enhancements—available across Pro Trainer/Learning Center/Corporate)

Explore LearnWorlds pricing.