AI-Powered Tactics for Customer Education (Webinar Insights)
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Recently, we held an insightful webinar on using AI for customer education with an emphasis on content creation – and not only. LearnWorlds CPO and co-founder George Palegeorgiou, along with Eliza, our Learning Designer Expert, and Brett, our Customer Success Expert, shared invaluable tips with real prompt examples to demonstrate how easy it is to build your customer education program with the help of AI tools.
Watch the webinar on-demand to see the multiple use cases and impressive capabilities of AI in customer education, using ChatGPT and LearnWorlds AI assistant.
Or, keep reading to get to the gist of what we covered:
Why Every Business Can and Should Offer Customer Education
Until a few years ago, we believed that customer education was only for large enterprises, but that’s not the case. The truth is that every business can offer product training for customers using a budget-friendly LMS platform that allows you to deploy customer education without breaking the bank.
In fact, you should offer customer education. Customer education can be integrated throughout the customer journey, bringing enormous benefits regardless of the size of your business:
By aligning customer education with your business strategy, you can achieve key business goals like reduction of customer support tickets, reduction of customer support costs, shortened time to value, increase in customer satisfaction, and more.
Overall, customer education can drive sustainable growth for your business… because trained customers are your best customers!
Six Applications of AI in Customer Education
So, where does AI fit in the picture we’ve described? AI can help you create an engaging and impactful customer education, every step of the way. Let’s see how!
👉 Before we dive in, let us introduce you to LearnWorlds’ advanced AI assistant. With more than 200 pre-built prompts, LearnWorlds’ built-in AI tool takes you through all the steps of course creation efficiently and reliably. (Apart from our AI assistant, we give you the option of connecting your own OpenAI provider.)
Our AI assistant performs tasks, like course outlines based on Instructional Design theories, eBook authoring, assessment and feedback generation, email creation, and content editing & transformation. Try LearnWorlds now with a 30-day free trial to see the magic for yourself!
9000+ brands trust LearnWorlds to train their people, partners & customers.
Start a FREE Trial1. Strategy & Planning
Using AI tools, you can build tailored, personalized learning experiences that meet your customers’ needs and have actual impact.
While you’re in the planning phase of your customer education strategy, AI can help you:
2. Content Creation
AI can help you create your customer training course in two key ways:
Build a course plan
Build your course like an Instructional Designer pro even if you’re not one. AI can create a course plan based on Instructional Design principles (like the ADDIE model, Bloom’s taxonomy, Experiential learning, etc.) to enhance learning. Needless to say, effective learning is key to achieving the goals of the course eg., improving feature usage.
The best part is that you can experiment with different ID theories to see what your course would look like with each one and then you can select the one you like the most, either as it is or certain elements from it.
Design high-quality learning activities
…at lightning speed! Speed is critical in customer education because the faster your customers learn, the quicker they’ll adopt a product. Otherwise, they might abandon the product or leave a negative review. So, each time you have a new feature or product release, you want to get out that content really fast – and you now do so!
Flashcards, slides, quizzes, exams, images, stories, and case studies are some activities you can create with AI. Provide AI with as many details and requirements as possible to get the result you want faster.
When it comes to content creation, AI can address one of our biggest “fears” – being boring! AI can “think out of the box” for you and create engaging content by using creative thinking techniques, humor, role-playing, or critical thinking. For example, you can ask it to explain what market segmentation is with an analogy from cooking.
3. Content Optimization & Repurposing
Often, you may have content from existing courses or other resources that you can reuse. In such cases, AI can you polish your content to perfection or transform it! Let’s take a glimpse into how AI can optimize your content:
Content editing: Simplify, polish, rewrite, rephrase, shorten, expand, enrich, keep writing, or remove redundancies.
Content optimization: Summarize, extract key takeaways, pros/cons listing, translation, converting into another format/activity.
👉And these are just a few of its capabilities! If you want to find out more about using AI for content creation, download our free eBook AI and the Art of Instructional Design: Exploring the 5 Layers of Expertise.
4. Assessments & Certifications
Offering a certification is very motivating for customers who will receive tangible proof of their learning after the program. Similarly, assessments will help them stay on track, refresh and self-evaluate their knowledge while giving you a reliable source to evaluate your program.
Generating (the right) questions to ensure your customers truly absorb the content is time-consuming – unless it’s done with AI.
AI can help you create quizzes and exams (knowledge checks) for your certification programs and self-assessments (quizzes without scores) to help customers evaluate their knowledge level.
For example, you can ask AI to create a quiz based on a resource of your choice, like an eBook, and set specific requirements, like 10 questions with 4 possible answers each. If you want, AI can even autogenerate feedback for you!
5. Marketing Material
Marketing material is a powerful tool to nurture leads, stay in touch with customers, and, of course, promote your program. The thing is, you might not be a gifted wordsmith or have the time to create everything from scratch, which is why you might need some help from AI.
A typical example and very effective type of marketing material is emails. Set parameters like the goal of the email, keywords, and tone of voice to craft emails that sound like you… but better!
6. Data Analysis
AI can analyze performance scores, engagement rates, and more to help you understand how customers are interacting with your program and identify areas for improvement. You can do this manually or you can do this with AI – fast and accurately!
AI can display the results in the way you want (eg. a pie chart) and it can even suggest recommendations to improve your course.
Final Thoughts
AI is here to accelerate your work – and that’s great! But don’t forget that you have the last say; you’re the owner of the content and in charge of ensuring its quality. It’s important that you closely review the output for accuracy and to ensure it’s what you want.
Want to know more? Watch the entire webinar to learn more about AI for customer education and see prompt examples using ChatGPT and LearnWorlds AI Assistant.
And, of course, take advantage of our 30-day free trial to see how LearnWorlds advanced AI assistant prompts can transform the way you develop customer education content.
9000+ brands trust LearnWorlds to train their people, partners & customers.
Start a FREE TrialFurther reading you might find interesting:
Androniki is a Content Writer at LearnWorlds sharing Instructional Design and marketing tips. With solid experience in B2B writing and technical translation, she is passionate about learning and spreading knowledge. She is also an aspiring yogi, a book nerd, and a talented transponster.
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