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Content creation is a never-ending cycle. Your daily challenge? Finding a quick way to create helpful, high-quality content. But when writer’s block starts creeping in, AI tools are there for the rescue.
Deloitte recently released a report on AI, revealing that 18% to 36% of organizations [1] have achieved significant benefits from Generative AI, specifically in boosting efficiency and productivity.
AI content generation tools use artificial intelligence to help you achieve many things. Among those is automating the process of creating, optimizing, and repurposing your content, making these tools essential for your modern content strategies.
Do they carry a huge potential? Yes, however, AI is still relatively new to many. Right now there are so many tools and platforms out there, that it can be difficult to know which ones to try and how they can help.
To make your decision-making easier, we’ve put together a list of the best AI-powered tools for content creation.
Why you should use AI tools for content creation?
Using AI for content creation offers higher efficiency, less manual repetition, and more creative potential. For example, an AI-powered writing assistant can provide real-time suggestions for grammar, clarity, tone, and style, enhancing the quality of your writing.
Think of using AI tools for content creation like taking your natural skills and giving them a little robotic boost.
The creative AI tools on this list were designed to help you do things like draft outlines, develop SEO strategies, create compelling videos and images, and craft realistic voiceovers. AI saves you time and enhances your human ability to produce content that speaks to your target audience.
What are the advantages of using AI tools for content creators?
AI content creation tools can offer plenty of advantages including:
Because AI simplifies a lot of processes, it frees you up to experiment with ideas you may not have tried otherwise.
But you didn’t hear it from us. Let’s hear what experts are saying about it:
The greatest benefit for me has been how these AI tools help organize my often complex ideas into coherent structures. They suggest logical frameworks and point out places where readers might get confused by my reasoning. This has really improved how I approach creating content with an educational focus such as online courses where clear, progressive learning directly impacts student success.
Maintaining constant quality while expanding output is a significant difficulty in content development. ChatGPT and other AI solutions help create interesting social media content fast while maintaining brand voice coherence. For instance, I utilize ChatGPT to create succinct, powerful LinkedIn articles that demand thought leadership. Additional tools, such as Canva, facilitate effective visual design, streamlining, and enhancing the visual attractiveness of content development.
As we can see, using AI for content creation can help you with some of the main challenges of creating content. Now, let’s dive deeper into these challenges to learn how to navigate them better.
What are the main challenges of content creation?
While content creation can be creative and fun, it’s not always easy. At its core, content creation is meant to drive business, and as such, it can suffer from common business challenges just like any other industry. Some of those challenges include:
Overcoming writer’s block
Call it writer’s block, fear of a blank canvas, or just a lack of creative spark – sometimes coming up with ideas for new content can be tough. Content creators need to keep up with trends and what their audience wants, and these two things are constantly in flux.
AI tools for bloggers and creators can help solve this by giving you a sounding board to bounce ideas off of.
Time constraints
There are deadlines in any industry, and content creation is no different. AI-powered content solutions help creators work quickly to meet deadlines by reducing many tedious, time-consuming tasks that would otherwise need to be done manually.
Managing consistency
Despite speeding up the process, when used correctly, AI content creation tools can also help creators manage their consistency. When given the right prompts and parameters, AI can produce content that stays on brand and consistent.
Maintaining quality
To be meaningful for audiences, content needs to be of a certain quality. The editing process is key in content creation, and AI tools can significantly streamline and enhance this process. Many AI tools can be asked to assess a piece of content according to given criteria, which means creators can catch and fix mistakes before the content is released.
Top 10 AI tools for content creation
Our list of AI for creators includes content creation tools useful for all types of content, from drafting articles and creating a content strategy to producing videos and images that resonate with your target audience.
Here are the top 10 best AI tools for content creation to have in your creator toolkit.
1. Copy.ai: best for AI social media copywriting
Copy.ai is one of many AI writing tools designed with copywriters, social media managers, and marketers in mind. It positions itself as a way to alleviate the constant upkeep social media requires by helping with idea generation and drafts for social media posts.
Key Features:
Pros & Cons:
Pros
- Easy-to-use, intuitive interface making it simple for anyone to get started
- Can apply your brand voice and value propositions to your content
- Can codify your brand’s best practices and share them across your team
Cons
- Sometimes the generated content doesn’t make sense for the prompt
- Must be fact-checked as the answers are not always reliable
- Its Blog Post Wizard’s results often need extensive editing, meaning it could create more work rather than save time
Pricing:
Copy.ai offers the following pricing options:
*Pricing retrieved from Copy.ai in February 2025.
2. Canva: best for AI image generation
One of the most beloved content creation tools out there, Canva now has AI-powered features to speed up and streamline the process of creating social media graphics. Users can type what they want into a Magic Media prompt and Canva, using one of its AI image generator apps, will create an image.
Key Features:
Pros & Cons:
Pros
- Lets you create templates and social media posts tailored to your brand fonts, colors, and themes
- Speeds up the design process, giving multiple options based on one prompt
- Any image can be up-scaled up to 1000% using AI
Cons
- Prompts may be taken too literally and produce AI-generated content that lacks human artistic flair
- If the AI results require further editing, they may not actually save time
- Limited advanced customization options
Pricing:
Canva offers the following pricing options:
Canva has a great table for comparing features and plans to help users choose what’s best for them.
*Pricing retrieved from Canva in February 2025.
3. InVideo: best for AI video content creation
InVideo generates videos based on user-provided prompts or scripts. It uses a library of stock media and AI algorithms to create short or long-term videos tailored to individual or brand needs.
Key Features:
Pros & Cons:
Pros
- Its tools are user-friendly, meaning no technical skills are needed to create videos or make changes
- Can access up to 16m+ stock media for videos
- Has translation options for subtitles to use for social media posts or other videos
Cons
- May need to check that the AI-generated content produced is compliant with platforms like YouTube
- Doesn’t always work smoothly with every browser, specifically with Safari
- Videos may not match the scripts or prompts 100% of the time
Pricing:
InVideo offers the following pricing options:
*Pricing retrieved from InVideo in February 2025.
4. Synthesia: best for AI avatar video creation
Synthesia creates Avatar-based video content. It compares its easy text-to-video creator to the simplicity of making a slide deck. Just type in your script, choose your Avatar, hit generate, and you have your video. Use it for social media posts, product demos, or online courses.
Key Features:
Pros & Cons:
Pros
- Diverse range of avatars, users can even generate personalized avatars
- Smooth updates to videos without needing to “reshoot”
- Can easily be embedded in your authoring tools (learning LMS, CMS, CRM, and more)
Cons
- Without the enterprise plan, there are limited creation options
- Some users may find the editing tools to be lacking
- Limited branding capabilities
Pricing:
Synthesia offers the following pricing options:
*Pricing retrieved from Synthesia in February 2025.
5. Murf: best for AI text-to-voice generation
Murf is a realistic voice-to-speech generator with 200+ voices and 20+ languages to choose from. Murf promotes as “ethically sourced,” meaning that all voice samples were used with the individual’s consent.
Key Features:
Pros & Cons:
Pros
- Intuitive, easy-to-use interface makes it easy for all users to create AI-generated content
- Simplifies and speeds up adding narratives to content like social media posts
- Many ethnicities and tones of voice to choose from
Cons
- No downloads available on the free plan
- Some voices still sound too robotic
- The language options are somewhat limited
Pricing:
Murf offers the following pricing options:
*Pricing retrieved from Murf in February 2025.
6. Descript: best for AI audio and video editing
Descript is a versatile, AI-powered tool well-known for its audio and video editing. It allows users to fine-tune their content, enhancing the overall quality and specificity through a collaborative and iterative approach. Mostly marketed towards podcast creators, its features have a place for any content creator looking to speed up the transcription, editing, and video creation process with AI tools.
Key Features:
Pros & Cons:
Pros
- Takes a text-based approach to editing videos, simplifying to process for users with limited tech know-how
- Supports various media formats
- Edits are generated in your voice to eliminate the need for retakes
Cons
- The platform is a bit complex and not very beginner-friendly
- Some users find the quality of the video content to be poor
- The transcription accuracy can vary depending on accent and audio quality
Pricing:
Descript offers the following pricing options:
*Pricing retrieved from Descript in February 2025.
7. HubSpot: best for AI-powered content strategy
Most content creators have used or at least heard of HubSpot, a platform designed to connect your marketing, sales, and service tools all in one place. Enter Breeze, HubSpot’s AI solution designed to power its entire customer platform.
Key features:
Pros & Cons:
Pros
- Provides data-driven insights so you can see the return on investment (ROI) for content
- Creates a personalized SEO content strategy for your needs
- Integrates with your SEO software
Cons
- May be difficult to scale from a small business to a larger one or enterprise
- It has a lot of tools, which may confuse or overwhelm first-time users
- Has a steep learning curve for advanced features
Pricing:
HubSpot offers the following pricing options:
HubSpot has a lot of great information and comparisons on its site for features and pricing. It’s worth taking a look to help you decide what works best for you in optimizing your content for search engines.
*Pricing retrieved from HubSpot in February 2025.
8. ChatGPT: best for AI content ideation and writing
ChatGPT may be one of the first platforms that come to mind when people hear “AI”. This chatbot and AI writing software from OpenAI uses natural language processing to generate detailed responses based on user prompts.
Key features:
Pros & Cons:
Pros
- “Memory” feature remembers your preferences and rules from previous chats
- One of the best AI writing tools for idea generation, think of it as a brainstorming partner to bounce ideas off of
- Great for organizing notes or sources quickly
- Can generate first drafts of long-form content like case studies or blog articles
Cons
- It’s not always accurate and shouldn’t be relied on for statistics, facts, or generating sources
- Written content is often formulaic and generic
- Plagiarism could be an issue, as ChatGPT pulls from already existing online content
Pricing:
ChatGPT offers the following pricing options:
*Pricing retrieved from ChatGPT in February 2025.
9. Grammarly: Best for AI Spelling and Grammar Checking
Grammarly is a well-known, English-based editing and writing assistant tool. While it started with basic grammar and spell checks, it now offers plagiarism checkers, AI-powered suggestions, and style and tone alignment.
Key Features:
Pros & Cons:
Pros
- Easy to use and very beginner-friendly
- Generative AI helps you see different ways you could revise your content
- The explanations for suggested changes are easy to understand and apply to future writing
Cons
- Not always accurate, users should consider double-checking suggestions that don’t feel right
- Some suggestions don’t make sense or don’t fit the piece
- The content may be flagged as AI if the suggestions are leaned on too heavily during the writing process
Pricing:
Grammarly offers the following pricing options:
*Pricing retrieved from Grammarly in February 2025.
10. Perplexity: Best for AI Web Search/Research
Perplexity is an AI-powered search engine that searches the internet based on a prompt or query. It then assembles its answers along with the sources they came from. It can also be used for drafting long-form content.
Key Features:
Pros & Cons:
Pros
- Easy-to-use interface, very beginner-friendly
- Give you fast results without ads or having to sift manually through multiple websites
- Because of the citations, it’s easy to fact-check or look deeper at an answer
Cons
- Like ChatGPT, it’s not always correct and shouldn’t be relied upon 100%
- Answers may not be very authoritative; Perplexity just doesn’t have the amount of indexed data that a search engine like Google has
- Learning to write effective prompts may take practice
Pricing:
Perplexity offers the following pricing options:
*Pricing retrieved from Perplexity in February 2025.
Key steps of using AI tools for content
Now that you’ve got a list of the best AI tools for content creation, here are some tips to help you use them effectively during the content creation process.
Identify your target audience
The first step in the content creation process usually involves identifying your target audience. Understand who you are creating content for and get to know their interests and unique challenges. The better you know your audience, the better you can create content they will find valuable.
Choose the right AI tools
Pick the tools that best fit your content and social media goals. If you’re drafting articles, you might choose ChatGPT or Perplexity, or if you’re creating images you might choose Canva. Consider the features and ease of use of each tool.
Generate content ideas for multiple platforms
Use your selected AI tool to brainstorm your content ideas. Consider how these ideas can be used across different platforms – AI is great at helping with this. For instance, you could ask ChatGPT to show you how your content could work as social media posts on various platforms or toggle the settings in InVideo AI to create videos in multiple platform formats.
Conduct keyword research
AI tools like HubSpot and even Perplexity, ChatCPT, and Copy.ai can help you find the right keywords for each piece. Keywords help you reach your target audience by ensuring your content meets search engine optimization (SEO) criteria, so it’s a step you don’t want to miss.
Create and refine content
After all the planning comes the AI content creation process. Use AI to draft the initial versions of your content ideas, then refine the content to fit your brand voice (if the tools don’t already do this) and add the finishing, human touches.
During this stage, it’s a good idea to fact-check written content from AI and to make sure that any AI-produced videos, images, or voiceovers are compliant with the platforms you want to post the content on.
Enhance and repurpose content for accessibility
When your content is polished and complete, use AI content tools to prep it for multiple social media platforms and formats.
For example, if you want to create fully interactive educational content, you could use an LMS app builder for creators and ask AI to help you repurpose your content for that.
AI can also help you make your content more accessible by helping to generate translations, subtitles, and alt text for images. This can help you reach more audiences on more platforms.
Final thoughts
While still relatively new, AI is shaping the way content creators approach their work. AI for creators speeds up the content creation process and helps with streamlining the quality and volume of content. Seasoned content creators and beginners alike can benefit from using these helpful tools.
Ready to elevate your content with AI? Sign up for a free trial with LearnWorlds and see how you can use AI content creation to support your creative process today.
Sources
[1] Now decides next: Getting real about Generative AI
Ciera Lamb
Ciera is a freelance content writer and editor connecting companies with their ideal audiences through blog articles and other online content. She approaches her writing with curiosity and research and enjoys the ever-present learning that comes with being a content writer. She is also an avid scuba diver, an aspiring Dutch speaker, and lover of all things nature.
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