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Let’s face it: engaging learners, and thus customers, is hard. They’re all bombarded with so many distractions, it’s hard to grab and keep their attention.
But here’s the thing: if you want to educate customers effectively and reach your business goals, you can’t just have them skim through your content.
You want to create an educational experience that’s so good, so irresistible, that customers can’t help but be drawn in. Customer engagement during learning is key.
So, how do you do it? How do you make sure customers not only pay attention but gain value from your courses?
This blog post is your blueprint for success—a blueprint that will help you meet and exceed your customer education goals.
Here’s what we’ll cover:
But first, what is customer engagement?
Customer engagement is more than transactions; it’s the depth of interaction and emotional connection between a customer and a brand. It’s the art of getting customers involved in every aspect of the brand’s offerings, experiences, and communication.
When customers are engaged, they become active participants, passionate advocates, and loyal enthusiasts who form a bond with the brand.
It’s through this connection that businesses can create a sense of shared purpose, trust, and a memorable journey that goes beyond the buyer-seller relationship.
That’s why it’s essential to have a customer engagement strategy in place—and customer education is a significant part of it.
The role of customer engagement in your business
Effective customer engagement is key to business success. Prioritizing and investing in it will bring significant and lasting benefits to businesses of all sizes and industries.
Here’s what it can do for your business:
Customer loyalty
Engaged customers are more loyal to a brand. By building a relationship and getting customers to interact in different setups, businesses can create trust and enhance customer loyalty, which is linked to increased customer lifetime value.
Loyal customers become brand advocates, promoting and defending the business, ultimately contributing to its growth and success.
Customer satisfaction
High customer satisfaction scores indicate that you have met or exceeded customer expectations.
An effective customer education program helps you equip customers with the knowledge and skills to use your product in all its glory, therefore feeling it has improved their lives.
Conversion rates
Customer education isn’t just for existing users—it also supports your marketing funnel. By offering value upfront, you position your brand as an authority and build trust early on. The result? Higher-quality leads and improved conversion rates. So, what are you waiting for? Build a customer education program now.
Brand differentiation
In a crowded market, engagement is a key differentiator. When businesses engage their customers, they create a unique brand experience that sets them apart from competitors.
Engaged customers see the brand as more trustworthy, relatable and aligned with their values, making them less likely to switch to other options.
Customer insights
Customer education programs give businesses valuable insights into customer behavior, preferences, and trends. Through active interaction and feedback mechanisms, businesses can get data and understand what drives their customers’ decisions.
This can be used to refine products, tailor marketing strategies, and make informed business decisions that cater to customer needs and wants.
Business growth and sustainability
Ultimately, engaged customers equal business growth and sustainability. They provide consistent revenue and become ambassadors for the business.
By continuously nurturing and investing in a customer education strategy that corresponds to your customer education needs, you can nurture your relationship with customers and continuously grow your business, and establish your brand in the market.
11 ways to maximize learner engagement in your academy
We know that engaging learners is already challenging, and all the more so in an online learning environment. But great engagement is what transforms passive customers into confident, product-savvy users.
Below, we share 11 powerful strategies to boost engagement in your customer education programs, including active learning techniques and collaborative learning.
These are your guide to creating an educational experience that captivates, educates, and empowers your users like never before. Let’s get started and unlock the secrets to maximizing engagement in the learning process.
1. Break down content into bite-sized chunks
No one wants to wade through hours of content. Breaking your course into short, focused modules helps users absorb information quickly—especially when tackling complex topics. Offer lessons that can be completed in under 10 minutes to increase completion rates in your customer education programs and make it easier for learners to pick up where they left off.
These smaller content blocks are also the basis of the so-called modular content theory and are a lot easier to repurpose and reuse in different training courses. Learn more about modular training in our webinar with customer education experts Chris LoDolce and Lindsay Thibeault.
2. Use real-life examples & case studies
Make the learning material relatable by using real-world examples, case studies, or scenarios that align with your customers’ context. By showing the practical application of your course content and getting learners to explain concepts to others, you increase student engagement and demonstrate the value of your product. It’s a win-win.
3. Add interactive content for active learning
Create an exciting learning journey for your customers by providing a mix of interactive content. This is where you have some fun. Go wild with interactive videos, engaging assessments, captivating eBooks, SCORM packages, and links to your favorite tools.
And, we are not the only ones to say that:
4. Offer incentives or rewards
Who doesn’t love a reward? Add an extra dose of motivation to your courses by offering your customers enticing incentives or rewards for completing milestones or achieving specific learning goals.
These incentives will keep them engaged, making the learning process more enjoyable and effective. Think certificates of completion, digital badges, or access to exclusive resources. Shareable certificates, in particular, are also an excellent way to boost brand awareness.
5. Live sessions
Engage your customers and facilitate peer learning through live webinars, virtual classrooms, group discussions, and Q&A sessions, and let the conversation flow. Whatever your customers’ learning styles are, no one can say no to a live session.
6. Collaborate with industry experts
Bring in subject matter experts or product champions to run live sessions, webinars, or present case studies. Their authority and insights add credibility to your customer education courses and increase learner engagement even more. Another win-win.
7. Send personalized & regular updates
Keep your customers in the loop and engaged by sending them valuable information directly to their inboxes through personalized emails and triggered notifications.
Share updates about your academy, announce new learning materials, and inform them about upcoming events. Plus, you can send them a friendly reminder to visit your customer education program when they need a gentle nudge to get back on track.
8. Leverage the power of data
Use learning analytics to monitor course performance and user behavior—identify drop-off points, track engagement, and optimize your content accordingly. Let the data guide your content updates, course structure, and learner support strategies.
9. Celebrate successes
Recognizing progress—big or small—reinforces motivation. Whether it’s a pop-up celebrating a quiz score or a certificate of completion, small wins go a long way. Consider spotlighting top performers or active community contributors.
10. Create a sense of community
Interactive elements are great, but nothing beats human interaction. For a truly successful customer education program, create spaces where learners can ask questions, share ideas, or simply interact with each other. This boosts engagement, encourages knowledge sharing and collaborative learning, and strengthens brand loyalty.
11. Collect feedback and keep improving
The single best way to improve your learner engagement strategies is to ask learners what’s working and what’s not. Feedback helps you make meaningful changes and shows your audience that you care about their success.
Successful examples of engaged learning in customer education
Canva Design School
Canva Design School delivers fun, hands-on learning for everyone—from beginners to pros. With blog-style lessons, videos, and interactive challenges, it helps users apply design skills to real-world projects like pitch decks and social media posts.
Canva Design School at a glance:
Asana Academy
Asana Academy helps teams adopt Asana fast through hands-on, role-based learning. With bite-sized content and live sessions, it fits seamlessly into busy workdays—boosting adoption and retention across entire organizations.
Asana Academy at a glance:
Best customer education platforms
The right customer education platform does more than just deliver content—it helps you connect with your users, keep them engaged, and turn them into confident product champions. These tools are also powerful customer engagement platforms, designed to boost interactivity, build community, and drive long-term success.
Below, we’ve rounded up some of the best platforms out there to help you create learning experiences your customers will actually want to stick with. From built-in communities to smart analytics, these tools are built to boost learner engagement.
LearnWorlds
LearnWorlds is a top-rated cloud-based LMS ideal for engaging customers through education. Scalability, efficiency, and ease of use are its core characteristics.
Create on-demand training materials, blended learning courses, or host live webinars, all under one platform. LearnWorlds is fully white-labeled, allowing you to customize each learning environment to match your branding.
Educational content development has unique requirements since the content is mostly proprietary and has to be built from scratch. With our AI-powered assistant, though, you can create, edit, or repurpose content like eBooks, quizzes, and marketing assets with ease.
In terms of learner engagement, the platform features a built-in community, interactive content, multiple assessments, and white label mobile apps. With our advanced learning analytics and course performance metrics, you’ll always know what’s working and where to improve.
LearnWorlds is an LMS for customer training, employee training, and partner enablement. It’s also great for all creators looking to monetize their expertise using flexible eCommerce tools like subscriptions, bundles, coupons, and integrations with marketing platforms.
Pros
- Built-in community with discussion board, learner profiles
- Built-in content authoring with advanced AI assistant
- Fully white labeled
- Custom user roles and user groups
- Multiple schools
- White label, native mobile apps
- Intuitive UI
- Robust reporting
- Multiple integrations, including CRM tools
- Assessment, survey, and certificate builders
- eCommerce ready
Cons
- Slight learning curve
- Limited gamification (badges only)
Pricing
LearnWorlds offers a 30-day free trial. Pricing plans start from $24/mo.
Skilljar
Skilljar is a customer education platform designed to streamline the new product adoption process, retention, and reduce support costs. It offers eCommerce features like subscription sales, flexible pricing, and payment gateway integrations.
The platform supports live sessions, robust assessments, and certification sharing via LinkedIn and unique verification URLs. While it provides customizable templates and responsive design, it lacks a mobile app, and users have mentioned challenges with course creation and limited reporting flexibility.
Pros
- Easy to use
- eCommerce capabilities
- Assessment builder & certificates
- AI tools
- Salesforce integration (paid add-on)
- Excellent support
Cons
- No mobile app
- Limited learning analytics
- No built-in community
- Outdated UI
- Limited course customization
Pricing
Pricing is available upon request.
TalentLMS
TalentLMS is a user-friendly LMS designed to simplify training while keeping learners engaged. It features built-in AI content creation (via TalentCraft), rich gamification, and a built-in community.
It’s well-suited for businesses looking to manage multiple audiences, with support for white labeling, mobile app, custom user types, branching, and integrations. It also offers tools for assessments, certificate creation, detailed reporting, and basic eCommerce.
Some user reviews mention limitations around mass actions and design customization.
Pros
- Advanced gamification
- Built-in community
- Assessment builder & certificates
- AI tools
- Robust reporting
Cons
- Lacks advanced assessment builder
- Lacks advanced course editing tools
- Occasional issues during integration setup
- Lacks advanced course and website customization
- Limited bulk actions for admins
Pricing
TalentLMS offers a limited free plan that supports up to 5 courses and 10 users. Paid plans start from $109/mo.
Final thoughts
And there you have it—our ultimate guide to engaging customers.
Improving customer retention with education is a known tactic. We wanted to make sure you know how to do it right, so we’ve shared some tried and tested strategies for customer learning engagement.
It’s really up to you how many of these customer training techniques and engaged learning strategies you choose to implement into your courses, but if you do, we know you’ll see engagement skyrocket.
How can you do that? Enter LearnWorlds, your partner in engagement mastery. With LearnWorlds, implementing these powerful strategies becomes a breeze, and you can weave educational magic that captivates your learners like never before.
But hey, don’t just take our word for it. We want you to experience our platform for yourself.
That’s why we’re inviting you to sign up for a 30-day free trial with LearnWorlds. It’s your ticket to seeing the amazing results for yourself.
Artemis Karadimas
Artemis is a Customer Success Manager and Customer Education Expert for LearnWorlds with a proven track record across diverse industries. She builds long-lasting client relationships and drives growth through strategic and client-centric approaches, to deliver exceptional results.
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