Customer Education
Why leadership objects to customer education (and how to change their minds)
7 min
Customer Education
How to identify customer education needs across teams and customers
A well-crafted customer education program can drive product adoption, reduce churn, and improve overall satisfaction. Its success, however, largely depends on your ability to identify and address key…
Customer Education
The benefits of blended learning for customer education
After years of focusing on marketing efforts that were meant to bring new leads, companies finally realized there was more value to retention. That’s how customer education became…
Customer Education
How to develop an online blended learning strategy for customer education
Haven’t you always dreamed of offering customers a smooth onboarding, stellar product adoption, and memorable customer satisfaction? For years I tried to do this the classic way: Taking…
Customer Education
How to create a business budget to support customer education
In industries like SaaS and tech, customer education is more than a nice-to-have—it’s a strategic necessity. Well-educated customers are more likely to adopt your product, stay loyal to…
Customer Education
What is a training budget and why is it important?
It’s the most wonderful time of the year—budget planning. While it might not be as exciting as launching a new product or celebrating a milestone, preparing your training…
Customer Education
7 Best Business Budgeting Software for Your Customer Training Needs
Customer education has numerous benefits for your business. In fact, according to a TSIA Training/Adoption survey, 87% of customers who receive customer training work with the product more…
Customer Education
Training and Activity Matrix: Visualize Learners’ Progress at a Glance
Who doesn’t love to mix, match, and pivot intricate data to extrapolate a “quick” overview of how enrollments and completions are doing in their online academy? No one,…
Customer Education
Key Benefits of Customer Education: Why It’s Essential for Business Success
Customer education has quickly moved from a business bonus to a business essential. In fact, organizations spend approximately 174.3% more annually (about $1.1 million on average in 2024)…
Customer Education
What is Customer Education: A Comprehensive Guide for Businesses
Imagine your customers are so confident in the value of your product that switching to a competitor isn’t even an option. Not only do they have the know-how…
Customer Education
How to Build a Customer Education Program From Start to Finish
When it comes to attracting, engaging, and retaining customers, customer education stands out as one of the most effective and long-term solutions. By integrating a customer education program…
Customer Education
Customer Education: 7 Top KPIs to Measure Success
Most products have a learning curve, especially SaaS products that can be relatively complex and hard to set up. Unless you help your customers discover the full capabilities…