Course Selling & Marketing

Sell high ticket courses and maximize your revenue: a step-by-step guide

Imagine this: You’re walking into a store. On one side, there’s a display of budget items, piled high, catering to everyone. On the other side, there’s a sleek…
Customer Education

Why leadership objects to customer education (and how to change their minds)

Α 2024 study by Forrester Consulting reveals that “Spending on customer education has nearly tripled in the last five years and is projected to more than double over…
AI

AI in learning and development: 4 practical use cases to enhance learning

You are here because you want to power up your learning programs—and generative Artificial Intelligence (AI) is the tool to make it happen. In the 2024 L&D Global…
Customer Education

How to identify customer education needs across teams and customers

A well-crafted customer education program can drive product adoption, reduce churn, and improve overall satisfaction. Its success, however, largely depends on your ability to identify and address key…
eLearning Strategies

The benefits of blended learning for customer education

After years of focusing on marketing efforts that were meant to bring new leads, companies finally realized there was more value to retention. That’s how customer education became…
eLearning Strategies

How to develop an online blended learning strategy for customer education

Haven’t you always dreamed of offering customers a smooth onboarding, stellar product adoption, and memorable customer satisfaction? For years I tried to do this the classic way: Taking…
Course Selling & Marketing

Convert your free users into paying customers

What if giving away a small part of your expertise could bring in a steady stream of loyal paying customers? For certification sellers and course creators in both…
Customer Education

How to create a business budget to support customer education

In industries like SaaS and tech, customer education is more than a nice-to-have—it’s a strategic necessity. Well-educated customers are more likely to adopt your product, stay loyal to…
eLearning Strategies

What is blended learning: Why it matters and how to apply it

Blended learning is an educational approach that combines traditional teaching methods (e.g., inside the classroom) with online teaching methods through a series of online educational materials and interactive…
Product Updates

Digital credentials: Integrations with Accredible and Credly

Education today is more than learning—it's about recognition. Learners want proof of their skills that they can share and showcase. That’s why we’re excited to bring a brand-new…
Customer Education

What is a training budget and why is it important?

It’s the most wonderful time of the year—budget planning. While it might not be as exciting as launching a new product or celebrating a milestone, preparing your training…
Course Creation & Design

xAPI vs SCORM: How to choose?

Learning standards have always adapted to what the market demands looked like. eLearning standards in particular brought entirely different ways of learning and acquiring knowledge. This has changed…
AI

AI for Instructional Design: A Complete Guide for Writing Engaging Educational Texts

During a recent deep dive into how to effectively write educational texts with AI, I used Google Search, Perplexity, and ChatGPT-search, expecting to find insightful and practical content…