Customer Education
How to identify customer education needs across teams and customers
A well-crafted customer education program can drive product adoption, reduce churn, and improve overall satisfaction. Its success, however, largely depends on your ability to identify and address key…
eLearning Strategies
The benefits of blended learning for customer education
After years of focusing on marketing efforts that were meant to bring new leads, companies finally realized there was more value to retention. That’s how customer education became…
eLearning Strategies
How to develop an online blended learning strategy for customer education
Haven’t you always dreamed of offering customers a smooth onboarding, stellar product adoption, and memorable customer satisfaction? For years I tried to do this the classic way: Taking…
Course Selling & Marketing
Convert your free users into paying customers
What if giving away a small part of your expertise could bring in a steady stream of loyal paying customers? For certification sellers and course creators in both…
Customer Education
How to create a business budget to support customer education
In industries like SaaS and tech, customer education is more than a nice-to-have—it’s a strategic necessity. Well-educated customers are more likely to adopt your product, stay loyal to…
eLearning Strategies
What is blended learning: Why it matters and how to apply it
Blended learning is an educational approach that combines traditional teaching methods (e.g., inside the classroom) with online teaching methods through a series of online educational materials and interactive…
Product Updates
Digital credentials: Integrations with Accredible and Credly
Education today is more than learning—it's about recognition. Learners want proof of their skills that they can share and showcase. That’s why we’re excited to bring a brand-new…
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Customer Education
What is a training budget and why is it important?
It’s the most wonderful time of the year—budget planning. While it might not be as exciting as launching a new product or celebrating a milestone, preparing your training…
Course Creation & Design
xAPI vs SCORM: How to choose?
Learning standards have always adapted to what the market demands looked like. eLearning standards in particular brought entirely different ways of learning and acquiring knowledge. This has changed…
AI
AI for Instructional Design: A Complete Guide for Writing Engaging Educational Texts
During a recent deep dive into how to effectively write educational texts with AI, I used Google Search, Perplexity, and ChatGPT-search, expecting to find insightful and practical content…
AI
Writing AI-Powered Learning Objectives: A How-to Guide
I’ve been there—writing learning objectives that feel vague, hard to measure, or simply uninspiring. As learning designers, we want clear, actionable goals, but let’s face it, writing those…
Course Creation & Design
SCORM 1.2 vs. SCORM 2004: Choosing the Best Version for Your Online Training
Imagine you've just launched your latest online course, only to realize you don't have the tools you need to track learner progress like you'd want to. That's actually…
AI
Crafting Creative Learning Experiences with AI: Key Strategies & Prompts
I stared at my computer screen, utterly deflated. The online course I'd poured my heart and soul into for months was barely getting any traction. Sound familiar? As…