Blip onboard their customers 41% faster with LearnWorlds. Here's how they did it.
41%
faster onboarding
The challenge:
A complex product. Lack of an automated onboarding process. Low product adoption and satisfaction. Churn.
15%
fewer support tickets
The solution:
Blip partners with LearnWorlds to launch Blip Academy to train customers, employees, partners, and tech enthusiasts.
x10
course completion rate
The results:
Within two years, Blip sees a 41% drop in time to onboard new customers and 15% in incoming support tickets.
Blip
Blip is an intelligent conversation platform that enables brands like Coca-Cola to create AI-powered conversational experiences across the entire customer lifecycle. Blip's vision is to help brands connect with their customers and differentiate themselves from the competition.
INDUSTRY: Cloud applications/software
HQ: Brazil
COMPANY SIZE: Large enterprise
USE CASE: Customer education, employee training, partner training
Product adoption and churn
Blip is a robust platform with rich functionality. But some customers struggled to discover all its features and churned. Why? Because they felt they were paying for more than they used.
Scalability
To make matters worse, Blip was manually onboarding customers, often running sessions three or four times a day. The result was an average of 73 days for new customers to get up and running.
Blip onboard their customers 41% faster and reduce support tickets by 15%
Since launching Blip Academy with LearnWorlds in February 2023 alongside a series of educational initiatives, Blip has achieved some major results. Onboarding time has decreased from 73 to 43 days, and support tickets have dropped by 15%. At the same time, course completion rates have skyrocketed, increasing tenfold.
Lara Oliveira
Community Learning Experience Specialist at Blip
